Book Launch Show
Book launch show  1

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.

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    Becoming a Podcast Guest

    It's finally time for Valerie start her outreach activities! Now that she has a list of podcasts, what's the best way to contact them? What should she say when she reaches out to them? Tune in to find out.

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    Is your website doing what it needs to do?

    Valerie has done a lot of work to improve her website, but she's still missing some key strategies to get readers on her mailing list. Are you doing everything you can to convert your subscription rates? Tune in to find out!

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    Creating Detailed Personas

    The more specific you are about your ideal readers, the more likely you are to find them. This week, Valerie gets super specific about who she's trying to reach and she's come up with a great tool to help you. She's also redesigned her website. Is her new site doing the two things every author website needs to do? Is yours?

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    Should authors have a blog?

    Blogging has changed dramatically in the last 10 years, so should Valerie be blogging or is it a waste of her time? Tim talks about what blogs do best and how Valerie can make the most of them.

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    Essential Elements of an Author Website

    As Valerie continues to revamp her website, Tim advises what should be on her homepage and how she can optimize the site to build her mailing list.

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    Personas

    Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

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    Merchandising Options with Kobo

    Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.

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    The Kobo Difference

    This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.

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    Identifying Your Ideal Reader

    Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

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