Book Launch Show
Book launch show  1

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.

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    Personas

    Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.

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    Merchandising Options with Kobo

    Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.

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    The Kobo Difference

    This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money on the table.

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    Identifying Your Ideal Reader

    Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.

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    A Common Book Marketing Mistake

    Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?

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    Connection System 101

    What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.

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    Where do we start?

    Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.

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    The book is out!

    My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook. runningdownadream.com

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